Marketing Automation and CDP for Neo Bank
Project Description
Neo Bank is a retail conglomerate that enables personalized engagement with real-time transaction context for its 7 million customers. The personalized customer engagement is generated on the basis of a Neobank’s customer’s location, transaction type, product/service usage, value, point of sale, channel interactions, service issues, and loyalty.
Business Objective
The personalized customer engagement is generated on the basis of a Neobank’s customer’s location, transaction type, product/service usage, value, point of sale, channel interactions, service issues, and loyalty. To attain this, Teliolabs implemented several campaigns and offered management solutions by using the results obtained from the surveys as input.
After rummaging through different models and solutions available, the agile delivery methodology was chosen and is now being used to deliver the solution on time with quality and within budget.
Key business benefits delivered by Teliolabs
The current solution being delivered by NeoBank is designed to meet the customer’s needs with a personalized touch. TelioLabs played a key role in providing solutions based on the business requirements within the pre-decided constraints of the client. The solution not only automated the processes and boosted productivity but also made the response towards a change faster and better.
Tech Stack
- Data extraction, done via surveys
- Data storage, done with amplified databases
- Data exploration and cleaning, handled under Data Analysis
- Data analysis and recommendations, done under Machine Learning
Project Niche
The solution is based on Machine Learning for understanding the data abstracted from surveys and then fitting a business model on it accordingly.
End Customer
Neo Bank is our end customer here
